J. Scott Armstrong

J. Scott Armstrong

J. Scott Armstrong (Ph.D., MIT, 1968), Professor of Marketing at the Wharton School, University of Pennsylvania, is one of the founders of the PollyVote. In addition, he is a founder of the Journal of Forecasting, the International Journal of Forecasting, and the International Symposium on Forecasting. He is the creator of forecastingprinciples.com and editor of Principles of Forecasting, an evidence-based summary of knowledge on forecasting. In 1996, he was selected as one of the first six “Honorary Fellows” by the International Institute of Forecasters. He was named by the Society of Marketing Advances as “Distinguished Marketing Scholar of 2000.” One of Wharton’s most prolific scholars, he is the most highly cited professor in the Marketing Department at Wharton. His current projects involve the application of scientific forecasting methods to climate change and the use of the index method to make predictions for situations with many variables and much knowledge (e.g., political elections and the effectiveness of advertisements). His book, Persuasive Advertising, was published by Palgrave Macmillan in 2010. It summarizes evidence-based knowledge on persuasion and it is supported by advertisingprinciples.com. For more information see Scott’s personal website.